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 About Us 

The Charmer Sunbelt Group
The Charmer Sunbelt Group (CSG) is one of the nation’s leading distributors of fine wines, spirits, beer and other beverages. A group of privately held companies, CSG operates local distributor and/or brokerage houses in 15 markets: Alabama, Arizona, Colorado, Connecticut, Delaware, Florida, Maryland, Mississippi, New Jersey, New York (Metro and Upstate), Pennsylvania, South Carolina, Virginia, and the District of Columbia. Together, these companies employ more than 7,000 associates who bring to market some of the most important and well-known consumer brands in the world. CSG is a family-owned business that proudly serves as the critical link between wine and spirit suppliers, and the retail outlets where alcoholic beverage brands are legally and responsibly sold and enjoyed. 

The vision of The Charmer Sunbelt Group is to be the distributor of choice for our suppliers, customers, associates, industry, and communities.

To our suppliers…

  • Develop the most effective structure based on a performance-oriented culture and commitment to accountability
  • Collaborate with our suppliers to deliver goals, while building brand value over time
  • Shape our organization to the evolving marketplace to best serve our suppliers and customers
  • Create a bond of mutual trust and respect through transparency
  • Continually evaluate our organization; seek efficiencies to lower operating costs and redirect resources to sales and marketing initiatives

To our customers…

  • Deliver superior service
  • Understand and adjust to customers’ evolving needs
  • Offer innovative concepts to build their business and delight consumers
  • Develop and share insights and understanding of our shared consumers

To our associates…

  • Foster a performance oriented culture that challenges our associates while enabling them to grow professionally
  • Provide our associates the most effective, complete, and progressive training in the industry
  • Empower our houses and associates to champion their local markets and take a leadership role in their communities

To our communities...

  • A commitment to social responsibility across all of our activities
  • Invest in and contribute to the communities we serve
  • Meet the needs and reflect the diverse communities we serve

To our industry...

  • Enhance the image of our industry
  • Be a leader in driving positive legislation
  • Raise awareness for social responsibility initiatives

Our Story >>
Leadership Team >>
Working at CSG >>



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