“The Year of Southern Comfort” was launched with the announcement of the winners of Brown Forman’s Mardi Gras Display Contest. This national contest was designed to leverage the Southern Comfort Hurricane RTP in all off-premise promotions and displays, gain additional floor space by cross merchandising with promotional partners and mixers, and leverage Southern Comforts gift, in particular the1.75 Hurricane pack. A team of experts from Brown Forman mulled over the 300 submitted entries to select the top three most creative Mardi Gras displays in the United States. Congratulations to the Alliance Division for their second-place winning submission from Sam’s Liquor’s, Lexington, S.C.