Bacardi USA selected Myrtle Beach, South Carolina to participate as a test market for its newest brand, Seven Tiki Spiced Rum, an extraordinary spiced rum made with the pristine water of Fiji. Its aroma is rich with the scent of a Fijian forest. Seven Tiki marries the flavor of sugarcane, vanilla, peaches, and bananas with rich dark wood to produce this perfectly balanced spiced rum. This unique spiced rum has a finish that is warm and smooth, much like the native people of the Fijian Islands.

The Seven Tiki test market is being conducted in Myrtle Beach with aggressive marketing programming including billboards, off-premise displays and on-premise promotions.  So, when vacationing in Myrtle Beach this summer, please check out the Seven Tiki, “Have You Tasted Fiji?” billboards, which are visible along US 17 from June 28 to Aug. 22.