The Dynasty Division utilized the PGA and Nationwide Tour’s BMW Charity Pro-Am Event, held from May 13 to 16, 2010, to introduce Greenville, South Carolina's urban- and civic-minded elite to Blue Ice Vodka. This premium American-made potato vodka was featured at all Pro-Am and BMW fund-raising events, which included a concert by Nashville recording artist Pat Green at the historic Greenville, South Carolina, Wyche Pavilion. The Dynasty Division did an excellent job of making the most of this opportunity to build upon Blue Ice Vodka’s premium image by aligning with one of the world's most recognized and successful luxury brands, BMW.