Columbia and Myrtle Beach, South Carolina, retailers were recently visited by the Riunite Tour Bus during the month of June. The tour bus was activated along with two Brand Ambassadors to create awareness and educate the public about the Riunite wine portfolio.

The Brand Ambassadors passed out product information sheets, magnets, lip gloss, Frisbees, and T-shirts during the “dry” demo events. Participating accounts purchased 25 cases of Riunite 1.5 L’s, with the primary push being on the “new” Riunite D’ Oro Moscato.

The events were well-received by consumers, generating from three to four cases of depletions per store during each two-hour event.