Engaging Our Public Officials: Public Service Announcements
The Charmer Sunbelt Group has created public service announcements focused on responsibility. In order to effectively deliver this message, we have engaged leaders from the community to join our house presidents in recording these messages. The leaders who have joined this effort include:
- Delaware Governor Jack Markell
- Virginia Governor Tim Kaine
- Governor Edward Rendell
- Virginia Governor-Elect and former Attorney General Bob McDonnell
- New Jersey Senate President and former Governor Richard Codey
- Maryland Comptroller Peter Franchot
- Florida congressional representative Deborah Wasserman Schultz
- New York attorney General Andrew Cuomo
- South Carolina Attorney General Henry McMaster
- Phoenix Mayor Phil Gordon
- Former Virginia Alcohol Beverage Control Chair Esther Vassar
- Virginia Department of Motor Vehicle Commissioner DB Smith
- Pennsylvania Liquor Control Board Chair PJ Stapleton
- South Carolina Speaker of the House Bobby Harrell
- South Carolina Senate President Glen McConnell
- Colorado Senate President Peter Groff
- Colorado State Senate Minority Leader Josh Penry
- Voice of the New York Yankees John Sterling
- Baseball Hall-of-Famer Goose Gossage
- New York Yankee Jorge Posada
- Delaware Alcohol Commissioner Jack Cordrey
- Super Bowl-winning quarterback Joe Theismann
- Pro Bowl quarterback and CBS radio and television personality Boomer Esiason
- Former Maryland Congressman, basketball player and Rhodes Scholar Tom McMillen
- New York Senator Charles Schumer
Click here to listen to the CSG Responsibility public service announcement!
Partnering With Industry Members
CSG has also partnered with the Federal Trade Commission, the Century Council, the Wine and Spirits Wholesalers of America (WSWA) and the American Beverage Licensees (ABL) to support the “We Don’t Serve Teens” campaign. CSG houses distributed point-of-purchase materials to retailers and community organizations across our markets with key responsibility messages.
Partnering With Our Suppliers
In 2009, CSG was awarded the first “Platinum Golden Bar Award” from Diageo for creating innovative and effective initiatives that promote industry goodwill and advance the legal and responsible sale and consumption of beverage alcohol.
Urging Responsible Tailgating
In one of its most high-profile and effective endeavors, CSG created Tailgaters Urging Responsibility and Fun, or TURF, a multi-faceted program to raise awareness of responsible alcohol consumption surrounding the time-honored tradition of pre-game tailgating. Some of TURF's objectives include encouraging responsible drinking before and during sporting events, supporting strict enforcement and zero tolerance for consumption of beverage alcohol for anyone under 21 years of age, and demonstrating how responsible consumption can enhance the game experience.