In conjunction with all of the social responsibility projects initiated by The Charmer Sunbelt Group across our markets, Empire Merchants LLC actively promotes responsible drinking in the Metro New York area. Starting in 2008, Empire Merchants LLC wrapped its trucks with a number of social responsibility messages to reinforce our stance on this very important topic.

Each year, Empire Merchants LLC conducts a public service campaign designed to raise awareness of the importance of responsible drinking around seasonal topics, such as high school proms and various holidays throughout the year. For these public service announcements (PSAs), Empire Merchants LLC has been able to tap the voices and images of supporters such as Yankee great Jorge Posada and his wife Laura, as well as Attorney General Andrew Cuomo.

During the summer of 2009, Empire Merchants LLC partnered with Wines and Spirits Wholesalers of America (WSWA) to create a “Safe Summer” campaign, which delivered responsible drinking messages to more than 200 on- and off-premise accounts.