It’s turquoise and blue and a little bit orange. It towers above one’s head, has 11,550 feet and takes two tractor trailers to transport. It lives in a Wal-Mart store in Deerfield Beach, Florida.

Is this the latest discovery in exotic paleontology? No, but it’s something just as extraordinary and a marvel to all who see it.

Premier Beverage, a member of The Charmer Sunbelt Group, set out to build the world’s largest wine display. On Nov. 4, they did just that. Composed of 2,310 cases of Barefoot wine and Barefoot Bubbly, the monster construction took over 12 hours to load, unload and build.

“This was truly an extraordinary achievement,” said Eric Pfeil, executive vice president of Premier Beverage. “When you consider all the different levels within our organization and departments that were involved in this single, one-day event, you have to marvel at the cohesiveness of everyone working together.”

Loading the cases began at 4 a.m. The boxes, stamped with the Barefoot logo on five sides, took up a total of 38 pallets. Several challenges were met along the way to get to the point of actual construction, including acquiring adequate inventory and working out the logistics of the delivery. Several departments were involved, including Pricing/Programming, Inventory, Sales, Marketing, and Merchandising. Field Sales Manager Ryan Solomon managed the project. Other team members who worked on the program included Tyler Moore, Victor Lopez, Steve Lampl, and Blake Liddell.

It will take approximately four months to sell through this behemoth of wine. To celebrate and support this display, promotional events will be held each week. Jen Wall, a Barefoot winemaker, is scheduled to appear at the store in January for a special event.

Meanwhile, we encourage all to stand in awe at a display of Barefoot wines never before seen in the world.

Tyler Moore and Ryan Solomon of Premier Beverage pose in front of the world’s largest wine display.