There's a chill in the air!

Bacardi brand team members Gordon Chisholm and Alberto Diaz came to Maryland on April 20 to introduce the newest member in its portfolio of flavored rums: Bacardi Arctic Grape. Reliable Churchill and Washington Wholesale management and sales teams were in the audience as the two shared the rollout information and consumer insights. The launch will be supported nationally with print advertising, digital and public relations campaigns.

Bacardi Arctic Grape takes the familiar taste of white grape and adds a contemporary twist by exploring the mixable qualities of the lingonberry. The strong aroma of white grapes and bold berry taste will tantalize your palate beyond your grape-est expectations. As the first white grape-infused rum on the market, Bacardi Arctic Grape has a distinguished taste and a dynamic spirit that can be enjoyed alone or in a variety of cocktails. 

Pictured (left to right): Gordon Chisholm (Bacardi USA), JT McCray (RCL), Charlie Smith (RCL), Jiki Dean Adedeji (BUSA), Joe Giardina (RCL), Michael Kohl (BUSA), Alberto Diaz (BUSA), Kevin Dunn (RCL/WWL), Jeff Scarry (RCL/WWL), Rosie Haugh (WWL), Dave Hochrein (RCL/WWL), Chrissy Carpenter (WWL), and Emily Bell (BUSA).