On Oct. 28, FOX NFL analyst and former Baltimore Ravens head coach Brian Billick joined Crown Royal to host the Operation CAMO Care Package program at M&T Bank stadium. The program partnered with Operation Troop Aid to send items to troops overseas. The care package items, stuffed in Crown Royal purple camo bags, included candies, mints, gum, and other reminders of home. Perhaps even more importantly, guests at the event were given the chance to sign a personalized card to place into a bag, with a message thanking the recipient for his or her service.

Members of the military attended the event, including Maj. Gen. Gordon Nash (U.S. Marine Corps, Ret.). Billick and others spoke to the crowd and signed cards to be included in the care packages.