The following topics are examples of training offered by your sales representative:
Continuing Beverage Education and Concept Selling
Concise modules that provide education and insight on:
- Effective merchandising
- Cocktail pairings
- Menu marriages
- Why pour premium?
- Organic and kosher wines
- Half-glass wine at lunch
Wait Staff Training
A one-hour presentation that provides servers education and insight on:
- Why sell wine?
- What is wine and how is it made?
- What’s up with all that swirling and sniffing?
- How to read a wine label
- How to make more money suggesting wine to your guests
- How not to embarrass yourself opening and serving wine
- How to match wine to food like an expert
- Useful wine terms and information about your wine program
A one-hour presentation that provides bartenders education and insight on:
- Spirit basics
- What makes a good bartender?
- Bar set-up and maintenance
- Suggestive selling