Education – Getting the Message Out

TURF, Charmer Sunbelt’s social responsibility platform around responsible tailgating, partnered with CSG, CBS Radio, Brown Forman and Diageo in getting the message out about responsible consumption. The TURF Public Service Message aired live three times a week on the Boomer and Carton Show heard on WFAN AM New York. The TURF message also aired before each New York Giants and New York Jets Home games on 1010 WINS and the Mike Francesa show, NFL Now syndicated across the country. In addition, Empire Merchants North distributed flyers with safe and fun tailgating tips.

In addition to holding to TURF, our President/CEO also participates in recording Public Service Announcements regarding responsible alcohol consumption. These programs raise awareness and educate our potential consumers on the safe and responsible enjoyment of our brands.

TIPS Training

With our suppliers, Empire Merchants North is committed to promoting and participating in accredited social responsibility programs such as TIPS (Training for Intervention Procedures). 
Below are a few of our suppliers’ website links that can help you learn more about responsible drinking:

Diageo - http://www.drinkiq.com
Brown Forman - http://www.brown-forman.com/responsibility/drinking/
Bacardi - http://www2.bacardi.com/BacardiGlobal/Social_Responsibility.html

In addition, below is the website for the TIPS program:
http://www.gettips.com

Promoting Responsible Consumption

Empire Merchants North President, Jay Andretta, personally supports a program that supports zero tolerance for high school students drinking.  He helped her make a video featuring other school students who have been in prison for causing alcohol related fatalities.  This novel concept has garnered the attention of regional politicians and, more importantly, spreads the word about responsible consumption.