The Charmer Sunbelt Group believes in providing knowledge and insight to our retail partners in an effort to increase their traffic and sales. To that end, CSG hosts seminars, trade shows, wine/spirits/beer dinners to educate and inform our customers. For example, wine dinners are conducted by experts who provide professional training on wine and food pairings.  Trade Shows allow our associates and suppliers to introduce their brands to key customers.  Additionally, we can assist restaurateurs and retailers by training wait staff and store clerks on how to serve and sell wine.

The following topics are examples of training offered by your sales representative:

Continuing Beverage Education and Concept Selling

These concise modules deliver much information quickly. Examples of programs offered:

•          Cocktail Pairing

•          Why pour premium?

•          Effective Merchandising

•          Organic Wines

•          Saké

•          Half-glass Wine at Lunch

•          Menu Marriages

•          Kosher Wines

Wait Staff Training

A one-hour presentation that provides servers education and insight on:

•          Why Sell Wine?

•          What is wine and how is it made?

•          How to read a Wine Label.

•          What’s up with all that swirling and sniffing?

•          How to make more money suggesting wine to your guests.

•          How NOT to embarrass yourself opening and serving wine.

•          How to match wine to food like an expert.

•          Plus useful wine terms and info about your wine program.

Bartender Training

A one-hour presentation that provides bartenders education and insight on:

•          Spirit Basics

•          What Makes a Good Bartender?

•          Bar Set-Up & Maintenance

•          Suggestive Selling

•          Mixology