The following topics are examples of training offered by your sales representative:

Continuing Beverage Education and Concept Selling

Concise modules that provide education and insight on:

• Effective merchandising
• Cocktail pairings
• Menu marriages
• Why pour premium?
• Organic and kosher wines
• Saké
• Half-glass wine at lunch

Wait Staff Training

A one-hour presentation that provides servers education and insight on:

• Why sell wine?
• What is wine and how is it made?
• What’s up with all that swirling and sniffing?
• How to read a wine label
• How to make more money suggesting wine to your guests
• How not to embarrass yourself opening and serving wine
• How to match wine to food like an expert
• Useful wine terms and information about your wine program

Bartender Training

A one-hour presentation that provides bartenders education and insight on:

• Spirit basics
• What makes a good bartender?
• Bar set-up and maintenance
• Suggestive selling
• Mixology