On July 20, R&R Marketing and Diageo launched the hottest new brand to hit the New Jersey market: Qream. Created by Grammy award-winning artist Pharrell Williams, Qream is a vodka-based, low-calorie liqueur available in both strawberry and peach flavors. The brand’s creator, Pharrell Williams, kicked off the New Jersey launch at 4Sixty6 in West Orange to a crowd of R&R sales reps, key trade customers and consumers. Qream will be a signature sponsor of this year’s New Jersey Fashion and Beauty Week in October and will host a series of consumer launch events throughout the state.