Education: Getting the Message Out

In Delaware, Tailgaters Urging Responsibility and Fun (TURF) partnered with CSG, CBS Radio, United Distributors, Brown Forman, and Diageo on a TURF public service announcement, narrated by Governor-elect Jack Markell, for the September 2009 NASCAR race at Dover Downs International Speedway. The messages aired in heavy rotation on CBS stations throughout the region.

Breaking Barriers: Partnering With Our Community

CSG’s Vice President of Community Relations Brian Fischer is the first member of the beverage alcohol industry to chair a state alcohol task force. The Delaware Alcohol Task Force, which includes such members as Delaware’s Speaker of the House, the Attorney General, the Alcohol Commissioner, the Chief of Alcohol Enforcement, and the Dept. of Highway Safety, mandates programs with a focus on responsible drinking.